Brave1 Market – Ukraine’s Amazon of the Arsenal – has seen over $1 billion USD of orders from the frontline in its first 12 months of operation. ⬇️

It is not the first time we’ve platformed the highly innovative Brave1 Market – and you’d have heard Steve Baxter speak of its success on a podcast or two. But it is worth checking in on how applying an e-commerce strategy to military logistics has shaped the battle.

“Brave1 and the Ministry of Defense said the marketplace currently offers more than 1,100 defense products. The average delivery time for equipment that is already in stock has been reduced to seven days, down from 10 to 14 days when the updated system was launched in August 2025.”

Pause for thought on that delivery time – the last mile is more than a little complex when your logistics chain is heavily targeted by the Russians after all. But Brave1 market hasn’t just digitised business as usual – the introduction of an e-Points system has further allowed Ukraine to reinforce success and create feedback loops for performance:

“Officials said Ukrainian service members accumulate e-Points by completing verified combat missions, including reconnaissance, logistics operations, casualty evacuations, and strikes against Russian forces. Those points can then be exchanged for equipment available through the Brave1 Market platform.”

Battlefield achievement results in e-Points to further build on success. Procurement prioritisation in the hands of the warfighter, breaking the closed loop system where decisions were made far from the frontline. With over 1,100 products on the market soldiers can select UAVs, ground robot platforms, electronic intelligence and electronic warfare platforms along with munitions.

The next iteration in this innovation is putting more data in the hands of the original equipment manufacturer. Battlefield commentary on how your kit goes can be priceless – particularly if you are a fast moving military tech innovator:

“Brave1 also announced the launch of new analytical dashboards that allow manufacturers to monitor the battlefield performance of their drones and ground robotic systems. According to the organization, developers can see how many missions their products have completed, their effectiveness rankings, and which military units are using them.”

Supply selected by the soldier. Mission success matched with additional capability and capacity. Feedback to fast inform the battlefield innovation loop. Happy Birthday to Brave1 Market and keep fighting & forging on the side of the free!

📷 via Ministry of Defense of Ukraine